A mobile accessibility consultancy delivering increased revenue and enhanced customer satisfaction
Transactions have moved to mobile
Accessibility hasn't
Yet here's what happened when two leading UK brands implemented improved website accessibility...
Leading UK Insurer Group
25% increase in organic search, 75% faster load times, £200k savings, 100% ROI in 12 months.
Leading UK Supermarket
Sales £52m > £235m, orders 700k/week vs 28k, accessible interface popular with all customers.
How We Work
The Welldone Blueprint is the starting point for how we deliver mobile accessibility to your business.
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It's a step-by-step process, designed to efficiently achieve significant mobile accessibility gains - plus commensurate digital and commercial benefits.
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And it's flexible enough to accommodate your brand and your customers' requirements and constraints.​
1
Diagnosis
Our team will pinpoint where accessibility can be improved and work with in-house teams to identify the complexity and deliverability of the identified optimisations.
2
Project Phasing
Phase 1 will include the optimisations that offer the greatest impact with the lowest delivery complexity.
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Phase 2 are the more complex optimisations, which will benefit the most from learnings gained from Phase 1 delivery.
Review Checkpoint
An opportunity for collaboration with our clients to assess the findings of the diagnostic and the demands and value of commencing Phase 1.
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Including…
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How the proposed work will impact existing mobile development plans and associated business change
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A structured risk assessment of the accessibility changes
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Creation of a phased implementation plan
3
Implementation:
Phase 1
Design, development and delivery of the Phase 1 mobile accessibility optimisations.
Review Checkpoint
The learnings from Phase 1 will be collaboratively assessed.
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These will then be incorporated into the implementation plan for Phase 2.
4
Implementation:
Phase 2
Prioritise opportunities, assess impact, and agree phased implementation.
5
Knowledge Transfer
Our approach is to work with in-house teams and leadership to support their journey towards embedding accessibility into their business thinking.
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This kind of culture change needs to extend across the whole organisation and takes time to achieve.
6
Handover
The Welldone Consulting handover provides guidance on how such a transition can be successfully achieved - and maintained sustainably.